Shannyn Lorkin believes that the key to a great wardrobe, is having good quality basics, and focusing on buying less in quantity, and better quality. "I wanted to create knitwear that was classic and timeless.  Being hand-made, it provides more of a bespoke and exclusive experience for the consumer. A knit that has been truly made for you, with a lot of passion and love. Fashion to me is about telling a story about who you are and we want our customer to feel endlessly comforted when they wear it and get a lot of longevity out of each piece"